You finish a job at 4pm, drive to the next one, and by the time you sit down at night the last thing you want to do is think up a Facebook post. Sound familiar? Here is a full week of post ideas you can use as they are. Each one comes from work you are already doing.
None of it needs fancy photos or clever writing. A phone, a few honest sentences and a bit of routine will do it.
Monday: a job before and after
This is the easiest post a tradie can make, because the work does the talking. Take a photo before you start and another when you finish. Same spot, same angle if you can.
Here is a caption for a plumber:
Before: a leaking hot water system in a laundry cupboard in Parramatta. After: a new system in, the old one gone, and the cupboard cleaned out. Took a morning. If your hot water is dripping or running cold, give us a call.
Notice what it does. It says what the problem was, what you did and how long it took. It ends with one simple line for anyone who needs the same thing.
A quick tip: ask the customer before you post. Most are happy to say yes, and you can leave out the street address and their name.
Tuesday: a safety tip
Safety tips suit tradies well, because you know things most homeowners do not. Pick one thing you see all the time and explain it in a few lines.
An electrician might write:
Your safety switch should be tested every few months. Press the test button on your switchboard. If the power does not cut off, call a licensed electrician. It takes ten seconds and could matter a lot.
A builder could talk about checking for sagging or damp in a deck before the family gets together on it. A plumber could remind people where their water mains tap is, so they can turn it off in an emergency.
Keep it to one tip. Say it plainly. Do not try to cover everything.
Wednesday: a quick FAQ
Think about the questions you get asked on the phone or at the front door. Each one is a post.
"How long does a switchboard upgrade take?"
"Do I need a permit for a deck?"
"Why is my toilet running on?"
Pick one and answer it the way you would to a customer. Short, friendly and honest. If the answer is "it depends", say what it depends on.
For example:
Q: Why does my tap drip even after I turn it off? Most of the time it is a worn washer or cartridge inside the tap. It is a small part and often a quick fix. If you leave it, the drip adds up on your water bill.
This kind of post helps people who are searching for answers, and it shows you know your stuff without any bragging.
Check your facts before you post. If a rule changes by state or council, say so, or point people to their local council or licensing body.
Thursday: a team intro
People hire people. When someone is letting a stranger into their home, a friendly face helps.
Pick one person from your crew. Take a photo of them on site, in their work gear, and write a few lines:
Meet Jake, our apprentice plumber. He is in his second year, loves a tricky drain and always has a thermos of tea in the ute. Say g'day if you see him on a job this week.
You do not need a long bio. A name, a role, how long they have been with you and one small, real detail is plenty. Ask them first, and let them see the post.
If it is just you, introduce yourself. Say where you grew up, how long you have been in the trade and what kind of jobs you like best.
Friday: a quiet day turned into a post
Some days there is no big job to show off. That is fine. Quiet days make good posts too.
Here are a few ways to use one:
A photo of the ute loaded up for Monday, with a line about what you are working on next week
A shot of a tidy toolbox or a freshly cleaned work van
A note that you have a few spots open next week for small jobs
A thank you to a customer who left a kind review
An example:
Friday arvo, the ute is packed and ready for Monday. We have a couple of spots free next week for smaller jobs like taps, toilets and power points. Message us if you have a list that needs knocking over.
It is honest, it is useful, and it takes two minutes.
The weekend: keep it light
You do not have to post every day. If a weekly rhythm of four or five posts feels like plenty, stick with that. It is better to post steadily than to burn out after two weeks.
If you do want something for Saturday, a simple local one works well. Mention a footy club you sponsor, a local market, or a job you finished in the neighbourhood.
Making it stick
The hard part is not the ideas. It is finding the time. Here are three habits that help:
Take photos as you go. Snap the before shot as soon as you arrive, not later.
Keep a note on your phone with questions customers ask.
Write the week's posts in one go, ideally on a Sunday night or a slow morning.
If even that sounds like too much, this is what ContentPilot is for. It drafts Facebook, Instagram and Google Business Profile posts in your own voice. You get the draft by email and approve it with one click, no login needed. Nothing goes out until you say so. Always read each draft before you approve it, so you know it is accurate and sounds like you.
If you have a bookkeeper, an office manager or a partner who helps with the business, they can approve posts too. That saves the back and forth of sending screenshots and waiting for replies.
Your next step
Pick one idea from this list and do it this week. Start with Monday: grab a before photo on your next job and a matching after photo when you finish.
When you are ready for help with the rest, you can start free at ctpilot.com.